Black Lives Matter has always meant Black Lives Matter parenthetically 'too.' In other words, we already know that white lives matter. Black Lives Matter too.The context was a college football coach who wears a shirt reading "Football Matters." Kellerman said,
I think a lot of people think football matters -- probably too much. So to have a "football matters" shirt and play on Black Live Matters shows maybe not a tone-deafness, but a lack of comprehension.BLM isn't some sort of ra-ra cheer for Black people, suitable to be played with by adapting it to a ra-ra cheer for anything you like. It's a desperate plea to take Black lives seriously, to treat them with respect instead of as something that can casually be snuffed out by any cop with a gun, or a knee. To put something popular (e.g. football) or well-defended ("blue lives") on that level is a studied insult and denigration, and if the coach doesn't realize it, his incomprehension is monumental.